Blog How to determine if your customer service is good enough

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How to determine if your customer service is good enough

Great customer service is key to the success of any company, but in some cases this can be difficult to measure. In a recent article published in the Philadelphia Business Journal, contributor Andy Birol focuses on a few key ways that businesses can determine whether or not their customer service is good enough. Birol suggests asking the following questions: 

  • Are your customers giving your company a favorable review? In today's highly connected world, customers can take to social media platforms to vent about bad customer service experiences—and studies show that a large percentage of them will engage in this behavior. Check out Yelp and other online platforms to see how you rank.
  • Are your customers referring you to more customers? Word of mouth is a great organic marketing tool. When you provide exemplary customer service, your customers are more likely to recommend your services to their friends and family.
  • Are your customers returning to buy from you again? In some cases, poor customer service can be enough to make customers look elsewhere, especially if you work in an industry that has a lot of competition. 

"Answering these questions is not difficult," writes Birol. "They can all quantitatively measure results—the proof is in the numbers. Your customer service should ensure that your customers are happy enough to make you more money."

If you come to realize that your customer service is inadequate, there are changes you can make to improve it. By outsourcing some or all of your customer support operations to United States-based inbound call centers, you can rest assured knowing experienced call center agents are providing excellent customer service 100 percent of the time.