Companies must take a multichannel approach to customer service In today’s highly connected world, customers want to be able to communicate with brands in whichever way is most convenient for them. This could mean picking up the phone and dialing the customer service number or it could mean sending out a tweet to air their grievances. Either way, it’s essential for companies to be prepared to address customers in a myriad of different ways. According to TechTarget, different demographics of customers have different ways of approaching customer service, meaning that companies must have a multichannel approach that enables them to adequately respond using a number of different methods of communication. While some companies aren’t equipped to handle this multichannel approach to customer service internally, the good news is that there are customer service call centers that are. “Nowadays, if you work in a call center you need a complete view of the customer — marketing, sales, social — and all the interactions,” Corinne Sklar, chief marketing officer at Bluewolf Inc., a global business consulting firm, said in an interview with the source. “There are applications that turn your call center into an engagement hub. These organizations are saying you can’t just hire more people and reduce call times. It’s time to make a change.” By outsourcing customer support operations to a multichannel inbound call center, you can rest assured knowing that your customers are in the hands of highly trained professionals who understand the best practices for communicating via phone, email, social media, online chat and more. These call center agents have the customer service skills necessary to keep your customers satisfied.