Five keys to improving the customer experience: Put the right systems and infrastructure in place Continuing with our theme of providing tips necessary to create a world-class contact center and enhance the customer experience, today we are focusing on the systems and infrastructure required to communicate effectively with your consumers. Just as the channel used to communicate with customers can impact the nature of that communication, so too can the equipment used to facilitate it. As an inbound call center, it’s important to be equipped with technology that allows you to converse clearly with your customers. Voice calls aren’t the only areas of communication that need proper technology. Today’s communication systems are increasingly, meaning that all systems should be organized in a way that limits the risk of interference or any other hindrance on your customer service efforts. “Leading organizations are utilizing all-in-one customer engagement platforms not only in the contact center but also across the entire enterprise, managing customer interactions across all channels and touch points — and increasingly across multiple departments, including marketing, sales and customer service and support,” a white paper from Genesys said. “Your contact center must also easily scale and support sophisticated, advanced analytics, particularly as the data sets it handles become bigger, more complex and increasingly tied to other parts of the business.” Inbound call center outsourcing can help with this initiative because you can save on overhead costs associated with in-house technologies. Without running the risk of an extensive workforce clogging your network, you can mitigate the risk of dropped or missed calls, which increases your ability to provide the best possible customer experience. Having this capability will improve your overall customer communication initiatives and enhance your reputation as an organization.