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Comcast vows to improve notoriously bad customer service

Following the recent acquisition of Time Warner Cable, Comcast is actively working to improve its notoriously bad customer service, reports CBS News. According to the source, market researcher Temken Group released a report last month that examined customer service experiences in different industries, and Comcast ranked embarrassingly low on the list. 

"Comcast's customer experience can be described as the worst of the worst," said Bruce Temken, managing partner with the firm, in an email, as noted by the news outlet. "Its Internet and TV service businesses are ranked 261st out of 268 companies in the 2014 Temken Experience Ratings. That places Comcast at the bottom of the TV services industry, which has the lowest-scoring customer experience across the 19 industries we examined."

Additionally, 16 percent of customers revealed to Temken Group that they had a negative experience with Comcast over the past six months. For Time Warner, it was a whopping 25 percent. 

While the Consumerist's deputy editor, Chris Marron, says he's skeptical about Comcast's vow to improve customer service, CBS News reports that a company spokesperson has insisted that the TV and Internet service provider is committed to making some real changes.

Comcast has outsourced some of its customer service operations to the Philippines, a move that has inspired criticism over the years. Going forward, the company may want to look into outsourcing customer service to a contact center based in the United States that only uses domestic customer service representatives. At inbound call centers, representatives are highly trained to provide the best customer service solutions 100 percent of the time.